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    Brands Are About Emotions - Brian Bennett of STIR Speaks at UWM

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    Brian Bennett, president of STIR Advertising and Integrated Messaging - a Milwaukee advertising agency, lectures at University of Wisconsin-Milwaukee and explains that logic is less important to your target in their decision-making process than emotion; for successful branding, you need to provide the consumer with a good feeling, you need a brand story that connects with the target emotionally.