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European luxury auto makers sharpen global attack

4 years ago75 views



Global demand for luxury cars is expected to remain on the fast track in 2014 after jumping 14 percent in 2013, and that puts the Europeans squarely in the driver's seat, judging from what's on the floor at the Detroit Auto Show, says AutoNation CEO Mike Jackson.


"I expect the premium market to grow faster than the overall volume market. And if you look at the premium market you got to tip your hat to the Germans, whether for your taste it's BMW or Mercedes or Porsche or Audi -the cadence of new innovative products whether it's from fuel efficiency to performance - is remarkable. Their investment in research and development is staggering because these are global brands."

BMW is putting the new 2 series on the road as it tries to fight off competition in the affordable luxury car market, hoping to rebound from the lackluster debut of the 1, which won't be back in the U.S. Adding to the need for speed- and hig

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