Coffee Shops Band Together to Make Disloyalty Program

Geo Beats
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Washington D.C.’s Peregrine Espresso coffee shop wants their customers to go somewhere else – in fact, they want them to visit 5 other places.

When the mega-coffee chains are taking over, how do small independent coffee shops attract customers?

Washington D.C.’s Peregrine Espresso coffee shop wants their customers to go somewhere else – in fact, they want them to visit 5 other places.

Workers there have instituted what they call a Disloyalty Program that encourages coffee drinkers to visit several independent cafes in the D.C. area.

Participants are given a card with the names of 6 shops. After enjoying a beverage at each, customers are given a free drink at the one of their choice.

They’re also invited to upload pictures and videos of their journey to the program’s Tumblr page.

Said one of the program’s creators, "I hope the card is a fun way for D.C. coffee lovers to sort of explore different shops and engage with the people making coffee."

In addition to Peregrine, Filter Coffeehouse, Chinatown Coffee Co., Blind Dog Cafe, The Coffee Bar and La Mano are involved.

The first run of cards was limited to 500, and each business was given the freedom to dispense them as they saw fit.

Not only are the creators of the Disloyalty Program planning to print more, they’re looking to expand into both Maryland and Virginia.

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