Advertising Console

    War of words: who will win the eurojargon battle

    euronews (in English)

    by euronews (in English)

    EU officials often use words like ‘modalities’, ‘stakeholders’ and trilogue. How much is euro-speak turning off the public? The European Commission has updated its manual on eurojargon, suggesting plain-speaking alternatives, but the practice persists. As Spring elections approach are eurocrats losing public hearts and minds with sophisticated terminology? And how can they counter plain speaking populists who win over voters by using words they can understand? Jargon is the buzzword in this edition of The Network. Cut to the chase with presenter Chris Burns and his guest commentators in Brussels.