Disney Theme Park's Magic Wristbands Tracking Customers

Try Our New Player
Geo Beats
2.1K
116 views
  • About
  • Export
  • Add to
Visitors to the Disney theme parks can get a wrist band that is scanned for parking, entry, their hotel room key, and credit card charges.

The Walt Disney Company owns several theme parks around the world including Disneyland in California, Japan, Hong Kong, and Paris along with DisneyWorld in Florida.

Visitors to the theme parks can get a wrist band that is scanned for parking, entry, their hotel room key, and credit card charges.

The optional wrist bands, called Magic Bands also act as a computer tracking system for visitors as they tour the theme park.

Magic Bands were first introduced over the summer and fall to select visitors.

There were reportedly several problems with the system including technological glitches, and reservations under different names for hotels or restaurants.

There are customization options that can be decided upon by parents.

For example, employees of the theme parks can scan the wrist bands to get information about guests so that people dressed like Disney characters can know the name and birthday of the visitor they are talking to without having to ask.

Disney representatives have said that the wrist bands use RFID technology and a pin number is required to make any purchases.

They also said that any consumer data collected by the wrist bands won’t be used to market to children under 13 years old.

0 comments