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The ancient city of Paestum was founded by the Greeks in southern Italy at the end of the seventh century BC. Today its is a World Heritage site but it is in crisis.
An urgent fund raising project is underway using modern social networks to find initially over 50,000 euros.
And it is needed – the economic recession has meant Italy has other priorities, but many of the buildings not yet excavated are being damaged by farming machinery.
Valentina Del Pizzo, spokesperson for a leading environmental agency explained:
“The most important aspect is the ‘community involvement’. A community which is certainly international, because the Paestum site is on the UNESCO List so we can request help world wide.”
The idea is to use the internet to get individuals to club together to buy up sections of the site – crowd funding its called – 47 euros a share, for your own piece of history.