Cool Calculation - Frosta Profits from its Green Image | Made in Germany

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In 2003, before Frosta began doing without flavor enhancers, preservatives, stabilizers, and the like, the company was in crisis. Its frozen food competitors were on the verge of crushing the firm from Bremerhaven. Frosta decided to take the risk of making sustainability the keystone of its corporate philosophy.
Today Frosta is considered a pioneer of sustainability.
For more information and videos go to:
http://www.dw.de/program/made-in-germany/s-3066-9798

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