Are you hungry right now? It's a question most people ask themselves at least three times a day, if not more. However, many people hesitate before answering this routine question. It's not easy to determine if you are really physically hungry or not. In fact, it can be downright frustrating. Why is it so hard? Dr. Susan Albers, a clinical psychologist and author, explores this question in detail throughout her new book, EatQ: Unlock the Weight Loss Power of Emotional Intelligence (HaperOne, 2013). Dr. Albers discusses five factors (social eating, pleasure eating, dieting, distress and stress) that create a "smoke and mirrors effect" that makes you think you are physically hungry when you are not.