Surprising Decline in Beer and Diet Soda Sales

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Sales for beer and diet sodas have taken a nosedive over the past few years, but why remains a mystery.

Sales for beer and diet sodas have taken a nosedive over the past few years, but why remains a mystery.

Between the years of 2007 and 2012, beer in general suffered a 2.3 percent decline.

Diet soda sales have fallen by 7 percent in just the last year.

Some brands have been hit harder than others, particularly in the beer category.

Michelob Light purchases dropped 70 percent and Budweiser Select is down by 60.

Beer’s general losses are largely attributed to the lingering poor economy.

Some experts also think that drink is losing a popularity contest to wine and spirits, both of which have enjoyed increases as of late.

As far as the dire news for specific labels goes, industry leaders admit that beers just sometimes fall out of favor.

Other varieties on the critical list are Budweiser, and Miller Genuine Draft.

Reasons behind diet soda’s downward spiral are equally speculative.

A top guess is that they don’t do much in the way of weight control.

Lately scientists have been positing that the body responds to real and artificial sweeteners the same way – by kicking into fat storage mode.

Have you changed your beer and diet soda habits lately?

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