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    Hovis 'Bike' advert 1973

    Zoomin.TV Canada

    door Zoomin.TV Canada

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    In 1973, Hovis produced what became one of the all-time classic TV adverts, a delivery boy freewheeling down a cobbled northern hill. In fact, the ad was shot on Gold Hill of Shaftesbury, Dorset. The director was Ridley Scott.