Advertising Console

    Buzzed driving = drunk driving

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    MultiVu

    by MultiVu

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    Today the Television Bureau of Advertising (TVB) (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA) and the Ad Council kicked off the tenth year of their nationwide public service advertising (PSA) initiative, “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Local broadcasters support the Project Roadblock initiative to combat drunk driving by donating on-air, online and mobile advertising assets to the PSA campaign, which will take place between December 26th and December 31st, 2013, the holiday period identified by the NHTSA as having one of the highest incidences of drunk driving fatalities. To commemorate Project Roadblock’s 10th Anniversary, broadcasters will add an advertising roadblock to this year’s campaign by running a “Buzzed Driving” PSA at 10pm on New Year’s Eve on every participating station across the country.

    To view Multimedia News Release, go to http://www.multivu.com/mnr/64381-ad-council-tvb-project-roadblock-local-tv-puts-the-brakes-on-drunk-driving