Before there was the celebrated "Phase One" plan and The Avengers, there was the first attempt by Marvel to reboot its iconic Incredible Hulk franchise. Simply titled Hulk, the movie was supposed to be a big summer hit that would also make Eric Bana into a big-name star. That didn't happen. Instead, the film underperformed at the box office and was ridiculed by fanboys who were ticked that Hulk's first appearance came 40-plus minutes into the movie (which itself was way too long). In fact, word of mouth was so bad, ticket sales dropped nearly 70% from the first week to the second. While some blamed the negative buzz on an early cut leaking on the Internet, the truth is it just wasn't a fun movie to watch, which even director Ang Lee (yes, that Ang Lee) would later admit. However, major props to Mark Ruffalo, who replaced Edward Norton as the big green guy in The Avengers... Maybe the third time's the charm?