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Sao Paulo Fashion Week goes underground

4 years ago61 views



Sao Paulo Fashion Week kicks off with dozens of models parading breathtaking haute couture inside the city's subway.


STORY: Commuters had a chance to get up close and personal with haute couture on Sunday (October 27) when organizers of Sao Paulo Fashion Week brought the runway to the subway.

Designers dressed models in a collection of pieces that formed a retrospective of some of the event's most exciting and provocative designs throughout the years.

Latin America's largest fashion event, Sao Paulo Fashion Week, is a biannual event now in its fifteenth year.

Sao Paulo Fashion Week Director Paulo Borges said the concept behind the subway show was to prove that fashion transcends boundaries.

The subway show was the first official event in the week-long fashion showcase - currently in its 2014 Winter edition.

Fashionistas and photographers pursued the dozens of models traveling the entire 14 kilometers of one of