British company Funkybod is offering a new kind of supportive muscle shirt for men, and sales are taking off.
From the Wonderbra to Spanx, women use body-shaping undergarments to look and feel better. Well ladies, now it’s the guys’ turn. What Seinfeld fan can ever forget Kramer and Frank teaming up to market their “manziere” for man-boob control? Now, British company Funkybod is offering a new kind of supportive muscle shirt for men, and sales are taking off.
The $48 shirt, meant to be worn as an undershirt, comes with strategically placed foam plates in the chest, shoulder, and arm areas to give flabby or undeveloped bodies a natural-looking muscular enhancement. Together with improved posture, the shirt contributes to a better self-image. The plates even feel like real muscle.
What started out as a joked-about concept is now a serious business with 2,000 shirts selling out in 2 weeks.
The buyers are not just guys who want the chiseled look without the hard gym work either. Funkybod’s director explains, “There are a lot of guys out there who have medical conditions and for some reason they can't train. They could've been in an accident. We've sold to some soldiers, as well.”
Funkybod says they’re considering additional consumer requests such as men’s leggings for future product offerings.