Mondelez International, the Kraft Foods branch that makes Oreos, Triscuits, and Cadbury Eggs, among many other munchies, is planning to start in-store customer surveillance in 2015.
Snack companies are getting very serious about making sure customers leave the store with overflowing bags of crackers, cookies, and candy.
Mondelez International, the company that makes Oreos, Triscuits, and Cadbury Eggs, among many other munchies, is planning to start in-store customer surveillance in 2015.
They’ve developed a shelf-marketing system that utilizes a Microsoft Kinect controller to scan shoppers’ faces.
It doesn’t actually take pictures or store facial images, but it does work up a consumer profile based on features that are apparently important for marketing purposes, like bone structure, age, and gender.
From there it does a couple of things.
One is that it contributes the information to a database that will ultimately be used to sell more snacks.
The other is to prompt waffling consumers to go ahead and buy the cookies. It knows the individual hasn’t yet because it can tell if a package of them has been removed from the shelf.
Tactics planned to change maybes into yesses include launching targeted, in-store commercials and offering coupons.
At this time, the company plans to begin by installing the trackers near check-out lanes.