Advertising Console

    Big Mistake: Making Fun Of Hashtags Instead Of Using Them

    Wochit Headline News

    by Wochit Headline News

    Earlier this year Facebook began supporting hashtags (the # symbol immediately preceding a subject or keyword), and at the time I wrote this piece on why businesses should care about them. Today, hashtags are even more important. According to Dan Zarrella, author and social media scientist at HubSpot, a marketing software platform, tweets that contain one or more hashtags were 55% more likely to be retweeted than those that did not include them. These results are based on a dataset analyzing 1.2 million tweets.