Stepping out from the usual tactics of promoting films in TV shows and others, the makers of 'Boss' had now planned a unique way to promote their movie. The film's lead actor Akshay Kumar, who is playing protagonist in the movie boss, will now feature in a special edition of the popular comic book series, Chacha Chaudhary.
According to the makers, there are several similarities between the character that Akshay plays in the movie and to that of the fictional comic character Chacha Chaudhary. While Chachaji solves the problems of needy people, Akshay too helps those who are in distress, although in his own funny way, in the movie.
This edition, which is to be printed in both English and Hindi languages, will be officially launched by himself Akshay Kumar soon.
Well, we seems like it's a good way to promote the movie and attract the target audience, especially children.