Jumia is based in Nigeria and is a comprehensive one stop online shop for all your needs. The company was inspired by Amazon to provide a convenient shopping experience at the comfort of your own home.
IBT Senior Reporter Connor Sheets had a chance to meet with Tunde Kehinde, the co-founder of the retail website, and take a tour of their facilities in Nigeria. Sheets sat down with IBTimesTV to discuss his impressions of the company. From what he saw the business model as, their biggest obstacles and the biggest question: how hard is it to establish a successful business in Nigeria?