http://www.jellyfish.co.uk/agency/blog/how-we-approach-ppc/
Creating successful paid search campaigns is an art.
It takes creativity to compose compelling ads, an analytical mind to make sure they appear in the right places and deep strategic knowledge to create a relevant landing environment.
Jellyfish have been doing paid search successfully since paid search began. Our campaigns are self-financing, scalable and get results for our clients. We design the map and build the roads to lead our clients and their customers in the right direction.