This past week, a sale on onions led to a crash of Groupon India website.
There are many shoppers who take money saving deals very seriously. This past week, a sale on onions led to a crash of Groupon’s website in India.
For those who are unfamiliar with the popular site, it offers heavily discounted deals on pretty much anything and everything. One of the website’s most recent sales targeted customers in India, as onions were on sale for about 14 cents per kilogram.
The normal price of onions is right around $1.50 per kilogram. In the country, most families use onions in each and every meal, which means they are in ridiculous demand.
The shopping website teamed up with a Delhi-based distributor to deliver onions to customers in nearly 80 Indian cities. Groupon India's chief executive initially stated “We plan to sell 3,000 kilograms of fresh onions per day. This is so that we can ensure the quality of the products…. We are fairly confident that people will buy. The offer will last till the onions last.”
That company official was right. 3,000 kilograms of onions were sold in an astounding 44 minutes. There was so much web traffic, it caused the site to crash.