Reputation Marketing
- 11 years ago
http://youtu.be/igN5H_1HSY0
Reputation Marketing
The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites The global influence of the online reputation is enormous for a small business - over 80% of surveyed individuals prefer to do business with a company that has positive reviews. Accredited institutions such as banks and investors will most likely look at a business' online reputation to see if it is good for a loan. In today's non private social society, it would be plausible to see that one's business could be affected by what people say about it or the owner or employees online.
Reputation Marketing
The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand's reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites The global influence of the online reputation is enormous for a small business - over 80% of surveyed individuals prefer to do business with a company that has positive reviews. Accredited institutions such as banks and investors will most likely look at a business' online reputation to see if it is good for a loan. In today's non private social society, it would be plausible to see that one's business could be affected by what people say about it or the owner or employees online.