Seems like Shah Rukh Khan have implored yet another unique and innovative way to thank his fans with a buy two and get one free Raksha Bandhan offer.
Shah Rukh has created yet another innovative marketing strategy. As a promotional offer on the day of Raksha Bandhan, the makers of Chennai Express have given out one free ticket, for every two bought at cinemas all across India.
Well, is it a good promotional activity or just a cheap publicity to gain some more profit?
Meanwhile, Chennai Express continues to get great reaction at the box office as well as with critics.
The movie has already crossed Rs 157 crores in a week and was the fastest film to cross 100 crores in three days. Directed by Rohit Shetty, it's a mass entertain film starring Shah Rukh Khan and Deepika Padukone in lead.
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