Publicis and Omnicom move to create advertising giant

euronews (in English)
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The world's biggest advertising agency is in the making as the bosses of US giant Omnicom and France's Publicis signed a merger deal.

It could bring rival accounts such as Coca-Cola and PepsiCo as well as Samsung and Apple under one roof raising potential conflicts of interest.

But the two chief executives said there would be "strict firewalls" to protect clients' interests.

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