Soda Sales Experience Downturn

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Soda sales are down, and some healthcare advocates are proclaiming it a victory and see it as a hopeful sign of better health ahead.

Soda sales are down, and some healthcare advocates are proclaiming it a victory and see it as a hopeful sign of better health ahead.

The bubbly, sugary drink has been linked to the obesity epidemic, and both individuals and local governments have rallied to make it a less significant part of the American diet, especially among young people.

Soda companies have rivaled their efforts by bringing out star-studded campaigns and becoming sponsors for popular events, like the Super Bowl halftime show.

They’ve also launched more products that serve as lower-calorie alternatives.

Consumers seem to continue to be turned off by either the taste or the use artificial sweeteners.

One solution, adding just enough sugar to improve flavor without packing in extra calories, hasn’t been taking off as well as hoped.

Incorporating natural, calorie-free sweeteners like stevia hasn’t been entirely successful, either. Reportedly, there’s a way to go before the plant will be carbonation-friendly.

Meanwhile, soda makers say they’re continuing to look for the so-called “holy grail” of a no calorie, natural sweetener.

How do you see the future sales trend for sodas?

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