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    RMS Research: Interview of Eric Arnould

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    The Marketing, Consumption and Society research team is extremely honored to welcome at RMS Professor ERIC ARNOULD (University of Bath, UK) for a research visit at Reims from June 3 to 5 .
    Eric Arnould is an anthropologist who is an outstanding scholar in Marketing and consumer research. He has published extensively in top journals in the field Eric ís work helped codifying the consumer research field from an interpretive perspective. Eric influenced several of its primary research directions, especially the sociocultural patterning of consumption and market cultures.