Today, more moms are taking steps toward a more eco-friendly lifestyle and are instilling those practices in their children. These “EcoAware Moms” strongly believe in leaving an eco-conscious legacy for their children to carry on.
According to EcoFocus Worldwide’s 2013 EcoFocus Trend Study, nearly three-fourths (73%) of women with kids are classified as EcoAware Moms. This group views sustainability from a hands-on point of view and believes there is a very close correlation between personal and environmental health.
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