Advertising Console

    ”I Want To Be Recycled” Campaign to Target the Nearly Two-Thirds (62 Percent) of Americans Who Are Not Avid Recyclers

    Repost
    3BL Media

    by 3BL Media

    56
    23 043 views
    The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.