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    House of Peroni: What to expect from the Italian pop up


    by BroadcastExchange

    Exclusive Access into House of Peroni

    The House of Peroni, an ambitious project that will showcase the new wave of creative talent defining contemporary Italian culture has opened.

    Fifty years ago, Carlo Peroni was inspired to create the first Italian premium lager, Peroni Nastro Azzurro. In this spirit, The House of Peroni wants to inspire others by bringing together visionaries from Italian design, art, fashion, photography, film, music and food and drink to create new expressions of Italian style including design concepts, interactive workshops and dining experiences.

    The House of Peroni has been created to celebrate this spirit of creativity and focuses on the Italian creative movement of today - the people, their work and the ideas - that are informing the creative landscape of tomorrow and will be accessible all year round online at and at two London residencies in July and November.
    To register interest, book tickets to an event or ex