I recently had the pleasure of joining Neil Davidson, Founder and CEO at MyWebPresenters, in a Google+ Hangout to discuss, "The Core of a Successful Corporate Video", as part of his new Hangout series of talks with digital leaders. I was glad to join Neil's list Google+ Hangout guests, who've included: Conrad Weaver of Conjo Studios, Tim Schmoyer of ReelSEO, Justin Foster of Liveclicker, Tyrone Shum an expert on YouTube Video Marketing, Gideon Shalwick an online video marketing expert and Chris Savage of Wistia. Google+ Hangouts have become a great way for people to "hang out" and have group video conversations and Google has added a lot of new features recently including: Remote Desktop, live rewind, and instant replay.
The product has gained popularity over the last few years since its initial release in 2011 and relaunch as a standalone product at the Google i/o developers conference in May 2013. I had a great conversation with Neil and you can see the topics we discussed in the interview questions below and watch our Google+ Hangout video for the full conversation.
Neil Davidson's interview questions:
Larry - you must have seen (and made) a few corporate videos in your time; what would you say are the commonalities that all of the good ones share?
How should a business go about fitting a video production into their marketing strategy? How can they decide what type of video to use and how to market it?
Which businesses would you say are leading the way in using video as a marketing tool? I find that failures are normally good learning experiences.
What is the biggest video failure you have had and what did you learn from the experience? What are the big opportunities that you see in the coming year for those using online video? Is it just more of YouTube or are there other good opportunities out there?
What do you think of the short video format? i.e. Vine videos? Do you think that they will take off with businesses? This video originally appeared on Neil's YouTube channel. Watch all his Google+ Hangout interviews on at: Neil Davidson - YouTube. Distributed by OneLoad.com