Advertising Console

    July 4 Continues as Deadliest Day on the Road for All Americans

    3BL Media

    by 3BL Media

    5 956 views
    Video Source: Allstate Foundation (

    June 25, 2013 /3BL Media/ Corporate Social Responsibility/ Driving Safety - Independence Day is typically a time for barbecues, family gatherings, and celebrating the birth of our nation, however, for many travelers this holiday it may end in tragedy. According to research from the Insurance Institute for Highway Safety (IIHS), July 4 is now the deadliest day on the road for all Americans.

    In the U.S., car crashes are the number one cause of death for everyone ages 1-34, with teens crashing four times more often than any other age group. Based on the latest available data, IIHS reports that more than 670 people were killed on July 4 from 2007-2011, which equates to an average of 134 deaths on that day each year.

    Teens accounted for six percent of the driving fatalities on July 4, but continue to be particularly susceptible to distracted driving incidents. Recent research from The Allstat