Politics really is the ultimate branded content. So in this big election year, how will social factor into who wins, who losesand who comes out looking good either way? Will the promise of socialits potential to democratize the influencers, redirect the conversation, and flatten the playing fieldultimately change the outcome? Or will it end up being more of the same, with campaign dollars trumping viral as the way to spread the message and get the word out? And whos making money from it?
Moderator: Mathew Ingram, Senior Writer, GigaOM
Josh Marshall, Editor and Publisher, TalkingPointsMemo.com
Vivian Schiller. Chief Digital Officer, NBC News
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Producer : GigaOM