5 years ago374 views
Burberry and Google have developed a unique partnership to initiate a project called Burberry Kisses. Web users can send a digital kiss to anyone in the world.
Burberry and Google have developed a unique partnership to launch a promotional project called Burberry Kisses. The idea allows users to share love from anywhere in the world.
Web users can simply go to kisses.burberry.com and kiss their phone screen or web cam. With the help of technology, the impressions from the lips will morph into a digital kiss print.
Burberry lipstick shades can be chosen to enhance the impression. Once users are satisfied with the digital kiss, they can send it to the recipient of choice, with a typed message.
As an added bonus, once it is sent, the user gets to watch as an envelope holding the kiss moves through various 3-D city skylines until it reaches the intended destination.That aspect is carried out with the help of Google Earth technologies. (1,4,6)
Burberry’s chief creative officer stated “We're constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space.”