Kid Rock Bets Big on Ticket Sales, Beer

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When he set all his concert tickets at $20 this summer, Kid Rock took a bet that more fans would turn out for the right price. He also bet on their hard-partying ways--he’s getting a cut of the money promoter Live Nation will make on beer, which they priced to move at $4 a pop. John Jurgensen reports. Photo: Getty Images.


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