Companies have begun selling essential goods door-to- door in parts of Africa. The system allows residents to get what they need and commissioned salespeople to earn an income while providing it.
Companies have begun selling essential goods door to door in parts of Africa. The system allows residents to get what they need and commissioned salespeople to earn an income while providing it.
One organization that’s set up supply and sales networks in some of the poorest areas on the continent is Living Goods, a not for profit group based in San Francisco.
They compare their model to Avon’s start-up plan, but instead of perfume they’re providing medications, single-use toilets, and clean burning cook stoves.
Similar to Avon’s mission is that they seek to empower women, offering them an opportunity to become what they call micro-entrepreneurs. The group has recently opened the option to men as well.
One small business owner, a widow named Gertrude, uses the money she makes by providing the 400 families of her community with much-needed goods to care for her four children.
To those wishing to establish an outlet in their areas, the company provides low start-up costs and financing options. The system is described as a “business-in-a-bag” and includes training and marketing services.