A new watch, geared towards divers has the best packaging out there. Each Festina Profundo timepiece is sealed in a bag filled with H2O.
When we see a gadget in the water, we assume it's not going to work afterwards.
Well, a new watch, geared towards divers has the best packaging out there, demonstrating to consumers that the waterproof claim is true.
Each Festina Profundo timepiece is sealed in a bag filled with H2O.
The striking display proves to buyers that the watches are durable and able to withstand submersion for extended periods of time. The clear bags simply feature the company logo along with one catchphrase which reads “engineered for water”.
The seeing-is-believing marketing approach is not only unique, but it also serves as a test of endurance. Given that the timepieces are aimed at divers, viewing the watch in a sealed bag filled with water prior to the purchase instills a sense of long-term confidence that the instruments won’t quit functioning after minimal usage.
The ad agency Scholz & Friends is responsible for the innovative packaging.
How do you like it?