Real Madrid agree new shirt deal with Emirates

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Real Madrid have agreed a new shirt sponsorship deal with Emirates airline for the next five seasons. No official figures were released for the sponsorship deal which is reported by media to be worth up to 30 million euros ($38.90 million) a year. Madrid's famous white strip will carry the slogan 'Fly Emirates'. The Dubai-based carrier replaces online betting firm bwin who have sponsored Real's shirts for the last six years in a deal that was reported by consulting firm Sport+Markt to be worth around 23 million euros a year.

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