Rev Run 'Walks This Way' into Cannes with Belvedere
CANNES, SATURDAY MAY 18TH 2013: Hip hop icon Reverend Run from RUN D.M.C performed to a celebrity-filled crowd at the legendary VIP ROOM nightclub to celebrate the worlds first super-premium vodkas return to Cannes (France) for the sixth year.
Liam Hemsworth (Hunger Games), Solange Knowles (Musician), Chloe Norgaard (Model), Ahna OReilly (The Help), Rebecca Da Costa (Motel), Diplo (DJ), Rick Yune (The Fast And The Furious) and more watched the King of Rock rapper perform some of his greatest hits in honor of Belvedere Vodka alongside DJ extraordinaire DJ Ruckus.
They were all on their feet dancing to Walk This Way, Runs House, Its Like That and My Adidas whilst sipping delicious Belvedere Vodka cocktails including French Riviera (Grapefruit juice and Fever Tree Mediterranean Tonic Water) and Mint and Watermelon Martinis. The event also saw the unveiling of the new Belvedere Vodka illuminated bottle, a new bottle with a light that illuminates the bottle when switched on.
Following in the footsteps of music icons Cyndi Lauper, Debbie Harry, Grace Jones and Duran Duran, Reverend Run from RUN D.M.C entertained the celebrity-packed audience with ease and left his memorable mark on French Riviera.
Other notable music industry icons that featured for Belvedere Vodka advertisement campaigns include R&B star Usher who partnered with the luxury vodka brand for a social-cause campaign to fight HIV/AIDS in Africa. The partnership was run through a program called (PRODUCT)RED, donating up to 50% of profits to six African countries.