Dean and Chair Professor of Media Art, School of Creative Media, CityU Hong Kong. Jeffrey Shaw has been one of the leading figures in new media art since the 1960’s. He has pioneered and set benchmarks for the creative use of digital media technologies in the fields of virtual and augmented reality, immersive Visualization environments, navigable cinematic systems, and interactive narrative. He was cofounder of the Eventstructure Research Group, Amsterdam (1969-1979), founding director of the ZKM Institute for Visual Media, Karlsruhe (1991-2002), and co-founding director of the UNSW iCinema Research Centre, Sydney(2003-2009). Currently Shaw is Chair Professor of Media Art and Dean of the School of Creative Media at City University Hong Kong. He is a founding Director of ALiVE.