Jesse Schell: Will Rewards Backfire on Gamification?
Gamification Co - Concourse Exhibition Center
In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.
Key Takeaways:Gamification is about the creation of pleasurable experiences for the purposes of improved motivational design.Pleasure is powerful, complicated, and contextual.Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.