Burberry Is Changing the "Entire Value" Chain of Retailing With Video and Facebook

5min Tech

by 5min Tech

By making its London and Paris runway shows "shoppable" in a special streaming video preview for its 15 million Facebook fans, London' fashion house Burberry is transforming the entire "value chain" fashion retailing, says Erich Jochimsthaler, CEO of Vivaldi Partners Group, a global brand consutling firm, in this interview with Beet.TV.