MediaVest Targets Audience Through Online Video

5min Tech

by 5min Tech

The giant media agency MediaVest is a big believer in online video and is now specifically turning to the Web to precisely target audiences, said Donna Speciale, president of investment and activation and agency operations. I caught up with her at the recent 4A's conference she talked about how clients are starting to consider a wide range of video sites, including small and large and those with user-generated and professional content. Helping clients feel comfortable in ed