Rovi Says Smart TV Connection Rates Nearing 70% in Western Europe

5min Tech

by 5min Tech

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Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Siegel, Senior VP Worldwide Advertising at Rovi. Ashley Swartz caught up with Siegel in this interview for a discussion on connected TV advertising in Europe. The connection rates are higher in Western Europe than in the US, Siegel says, and consumers are using music, film and movie apps on their smart TVs as well as for TV watching.