Advertising Console

    Microsoft's Mark Kroese on Advertising Options for the Xbox Live

    5min Tech

    by 5min Tech

    Microsoft's Xbox LIVE has some 23 million subscribers with two million watching concurrently.

    We spoke recently with Mark Kroese who heads up advertising for entertainment and devices at Microsoft. He explains, and we demo, the various advertising opportunities on the "network," including in-game product placements, micro-sites, and video ads.