For Vivaki's AOD Video Director, "Content Is King"

5min Tech

by 5min Tech

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As brands engage in buying video in an automated, programmatic marketplace, it is essential brands and publishers are properly aligned, explains Cheryl Stump, Director of Video at VivaKi's Audience on Demand unit, in this interview with Beet.TV

"Content is king," and getting the match-up right is an essential part of the agency's role, says Stump who joined VivaKi from a publishing posts at at DBG and Ziff Davis.