How Jamie Oliver TED Prize Inspires Fresh Food Advocacy Project

5min People

by 5min People

In Chapter 15 of 16 of her 2010 Capture Your Flag interview with host Erik Michielsen, Food and Wine Magazine 2010 Home Cook Superstar, Bon Appetit contributor, and food entrepreneur Sarah Simmons shares how TED Prize winner chef Jamie Oliver inspired her to create a program to train home cooks and promote healthier eating. Simmons' program, "Me Times Three", overcomes the intimidation cooking poses by providing encouragement, information resources, and prizes to promote program adoption.