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    Times Square Ball Rings in the New Year in a Smarter Fashion

    5min Tech

    by 5min Tech

    The dropping of the Times Square ball in New York City may be a time-honored tradition, but this year, it rings in the New Year using smart technology for the first time ever. This New Year's Eve, the numerals on the ball are illuminated in colors that can be changed and controlled digitally. The ball also benefits from an 88% reduction in energy use thanks to advancements in LED technology.