Quality Must Come First in Branded Content

5min Tech

by 5min Tech

In the rush to distribute content widely, brands shouldn't lose sight of quality because that matters a whole lot more than quantity, says Wendy Clark, Senior VP Integrated Marketing Communications at Coca-Cola in a video interview with Beet.TV at Cannes."Pursue good and good scales. Go hard after the storytelling and that will have a natural life of its own. Good stuff scales," she says.