Horizon Media Leans on Online Video for Social, Creative Insights

5min Tech

by 5min Tech

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Media agency Horizon is leaning on digital video and the metrics the medium offers to better connect online and offline advertising, especially for entertainment clients. Beet.TV talked to Donald Williams, Chief Digital Officer at Horizon, at the Adap.TV conference in New York for a deeper discussion on how online video has evolved over the last few years and how marketers are using the medium as a testbed for creative and metrics.