Dartmouth's Paul Argenti on CEO Bloggers

5min Tech

by 5min Tech

We spoke to Paul Argenti of the Tuck School at Dartmouth at the Arthur Page Society meeting in Manhattan and got his take on the appropriateness of corporate blogging.

According to Paul, the value of a blog authored by a senior exec is problematic; an exec at a high level with a blog is going to have to adhere to some of the basic tenets of blogging – namely that they should have something to say beyond touting their companies assets or regurgitating press releases.