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    'Tower Heist' Testing $60 Premium VOD Service 3 Weeks After Release


    by ClevverMovies

    Watch Tower Heist Trailer - Click to Subscribe! - Become a Fan! - Follow Us! Hey guys, thanks for tuning back into clevver movies, Im Tatiana carrier and ive got the latest on Tower Heist Its looking like Universal and parent company Comcast are making director Brett Ratner's action-comedy available in homes three weeks after it opens in theaters. However, a few directors are not on board with this rare decision. In April, Brett Ratner joined James Cameron and 20 or so other directors in opposing a premium VOD test offering movies for $29.99 only 60 days after their theatrical release, saying it would erode the moviegoing experience. Tower Heist will be offered to Comcast digital subscribers for $59.99 only three weeks after the action comedy opens in theaters on Nov. 4. The test, designed to gauge consumer interest in such a service, will be conducted in Portland and Atlanta. A spokesperson for Ratner said the director was not involved in the decision--making process. The spokepersonal said, "Brett was made aware of Universal's PVOD experiment with Tower Heist yesterday. It is a test limited to Portland and Atlanta. Brett did not participate in the planning of this test." Tower heist is about a group of hard working guys find out they've fallen victim to a wealthy business man's scheme, so they conspire to rob his high-rise residence. stars Eddie Murphy, Ben Stiller Matthew broderick and Casey Affleck . But what do you guys think? Good idea to test this concept with Tower Heist or horrible idea? Let us kow by commenting below, and be sure to keep it locked right here on clevver movies for all the latest movie news!